Mr. Blaik Wilson, CEO of Cemplicity, in conversation with Mediworld Middle East, highlights the company’s mission to amplify patient voices and empower healthcare providers with actionable insights.
Mr. Wilson, a Chartered Accountant turned software innovator, has built a distinguished career leading global technology ventures. Since joining Cemplicity in 2015, he has led the company’s expansion into Europe and the Middle East, establishing it as a leader in patient-reported measures.
Operating in nine countries, including a strong presence in the UAE, Cemplicity focuses on real-time patient feedback, improving care delivery and outcomes. Its advanced platform integrates AI-driven analysis, real-time alerts, and multi-mode feedback collection.
Tailored to local needs, Cemplicity offers unique solutions like PREMs and PROMs integration, supporting proactive, value-based care. With a strategic focus on the UAE as a launchpad, the company aims to lead patient-reported measures in the region, driving innovation and enhancing healthcare efficiency.
In an exclusive interview with Mr. Wilson, we explore Cemplicity’s cutting-edge technology, designed to bridge the gap between patients and providers for better health outcomes.
Could you provide an overview of Cemplicity and what inspired its inception? How has the company evolved over the years to address the changing needs of the healthcare industry?
Cemplicity was founded to give patients a voice and help healthcare teams act on their feedback. Recognizing gaps in traditional feedback methods, we developed solutions to capture real-time patient experiences, delivering actionable insights to providers. Today, operating in nine countries and trusted by institutions like the NHS, Cemplicity transforms patient insights into better healthcare delivery, improved clinical outcomes, and enhanced operational efficiency.
What are the key solutions and products it offers to enhance patient experiences in healthcare?
Think of our platform as a bridge between patients and providers. We offer a comprehensive suite of solutions built on the principle of capturing real-time patient feedback and transforming it into actionable insights at scale. Key features include: real-time reporting, interactive dashboards, benchmarking for performance improvement, AI-driven text analysis for identifying themes and sentiments, and multi-mode patient capture like SMS and WhatsApp for flexible feedback options. Action alerts deliver real-time notifications for immediate resolution, which is particularly helpful for frontline teams.
What are the key challenges in healthcare that Cemplicity aims to address, and how do your solutions contribute to improving patient outcomes?
Delivering proactive, personalized care is challenging when patients are not in front of their clinical teams. Take diabetes – with 12.3% of the UAE population affected, knowing how patients manage at home is critical. Our platform helps spot issues early. If a patient struggles with their medication, their healthcare team is alerted immediately.
By capturing real-time feedback across the care journey, even post-discharge, Cemplicity turns data into meaningful action, empowering healthcare teams to deliver better care at scale.
What motivated Cemplicity to expand its operations to the UAE, and what makes this market strategically important for the company?
The UAE’s comprehensive healthcare system, which integrates inpatient, outpatient, pharmacy, and telehealth services, is a perfect match for our platform’s capability to track patient experiences throughout their care journey. Early success with a leading hospital group has strengthened our confidence in the market’s potential.
What are the initial goals Cemplicity aims to achieve in the UAE? Are you collaborating with local healthcare providers? If so, can you share details about these partnerships?
Our vision is to lead the UAE in patient-reported measures, starting with securing key clients and delivering outstanding service. In collaboration with a leading healthcare group, we are customizing our solutions to align with local needs and support regional growth.
What makes Cemplicity’s patient experience solutions unique compared to other platforms in the healthcare industry?
Cemplicity stands out with our tailored solutions for the UAE, using customized question sets that address local healthcare needs. Unlike generic platforms, we focus on boosting patient engagement, achieving higher response rates, and scaling effortlessly to handle the region’s largest patient volumes. By integrating Patient Reported Experience Measures (PREMs) and Outcome Measures (PROMs) into one platform, we provide a seamless, comprehensive view of patient experiences, empowering providers to drive meaningful, value-based care.
How does Cemplicity leverage technology, such as real-time data collection and analytics, to create actionable insights for healthcare providers?
Traditional feedback often arrives too late to be effective. Our platform provides real-time insights, allowing teams to address issues immediately and swiftly assess the impact of any improvements.
Could you elaborate on the technologies and methodologies that Cemplicity employs to gather and analyze patient data in real time?
Our cloud-first, GDPR-compliant platform integrates seamlessly with healthcare systems using best-of-breed tools from Microsoft and other providers. We have designed it to scale dynamically as usage increases, and we continuously deliver new functionality to keep improving the platform.
Cemplicity integrates with hundreds of different patient record systems – whether through real-time APIs or simpler CSV file imports. For healthcare staff, we have made access simple through Single Sign-On options. Security and data sovereignty are central to everything we do.
As healthcare systems in the Middle East increasingly adopt digital transformation, how does Cemplicity stay ahead of emerging trends and technologies?
We stay ahead with a dynamic product team that bridges client feedback with market innovations. By actively engaging with healthcare providers and identifying emerging opportunities, we ensure our solutions remain relevant and impactful. Our ‘Technology Tree’ serves as a strategic tool, mapping scalable enhancements and balancing innovation with seamless execution, all while maintaining our commitment to security and data privacy.
As CEO, what is your long-term vision for Cemplicity’s presence in the UAE and the broader Middle East region? How do you foresee the region influencing the evolution of your solutions?
The UAE is our strategic launchpad for regional expansion. Its advanced healthcare infrastructure and role as a regional hub make it the perfect starting point for reaching other GCC markets, including Qatar, Oman, and Bahrain.
We are particularly focused on Saudi Arabia, where the growing emphasis on value-based care aligns with our expertise in tracking patient outcomes and driving meaningful improvements. As we expand, we remain committed to adapting our solutions to meet the specific needs of each market, ensuring they remain relevant and effective for local healthcare providers.
Paul, how does your experience in the pharmaceutical industry and health tech shape your approach to driving patient-centered care and global healthcare transformation at Cemplicity?
As the Director of Global Business Development at Cemplicity, I am deeply passionate about the intersection of health and technology. My career journey began in the pharmaceutical industry and has evolved into leadership roles within health tech and analytics. I thrive on fostering innovation and tackling challenges with strategic solutions. Motivated by Cemplicity’s commitment to patient-centered care, I strive to empower healthcare leaders with tools that harness patient-reported measures to enhance outcomes and operational efficiency on a global scale. My mission is driven by transforming healthcare through collaboration.
How does Cemplicity’s vision align with the UAE’s strategy of integrating innovation with holistic care?
Cemplicity’s vision is to harness technology to unlock the unique insights only patients can offer, driving a truly genuine human-centred approach that improves clinical, cultural, and operational outcomes. We are inspired by the UAE’s strategy to blend cutting-edge innovation with holistic care. My role is to demonstrate how our visions align.
