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Patient consumerization is transforming the healthcare industry worldwide as individuals take a more active role in managing their own health, fitness and overall well-being. Instead of relying solely on medical professionals to make decisions, patients are now using tools such as apps, wearable devices, and online resources to monitor their health, research treatments and make informed decisions.

Medlab Middle East will highlight a diverse array of exhibitors specializing in digital healthcare solutions. The event will feature prominent names in the industry, such as Pure Lab, Beckman Coulter, Siemens Healthineers, and Abbott among others, all showcasing innovative technologies and services. Attendees can expect to see cutting-edge advancements in telemedicine, health data management, and wearable health devices, along with other digital health solutions.

According to a PwC Strategy Report, the adoption of consumerization will drastically remodel the healthcare sector. The report suggests that traditional institutions, including insurers, clinics and hospitals, will need to reinvent their services by integrating digital technologies, in order to meet the demand for quick and personalized services.

In addition, a survey by McKinsey found that approximately 58% of healthcare consumers prefer service providers who use digital tools such as apps, online chats and virtual consultations for one-on-one sessions. The entry of multinational corporations and tech giants, including Apple, Google and Amazon, into the healthcare space has also played a key role in the shift towards patient consumerization.

Patient consumerization is offering a better prescription for healthcare in the MENA region. In Saudi Arabia, new technologies in primary care delivery emphasize patient empowerment and personalization, and innovations such as telehealth, virtual care and home-based care through apps such as Mawid and Tabaud aim to enhance care quality while alleviating pressure on healthcare systems.

Technology partner, World Data Exchange will present its cutting-edge patient-centric Health Information Exchange (HIX) platform and the HIX Universal Health Record Viewer app at Medlab Middle East. Demonstrations will highlight the platform’s seamless FHIR-HL7 interoperability, enabling secure data sharing across diverse healthcare systems.

During the event, World Data Exchange will showcase an end-to-end patient journey, including government-grade ID verification, data integration from GP, hospital, wearable, and IoT sources, and the ability to view an individual’s complete medical history within minutes. The demonstrations will emphasize ease of use, secure data access, and the platform’s potential to enhance patient care through seamless, interoperable health data sharing.

Matthew Fry, CEO, World Data Exchange said: “Emerging technologies have empowered individuals to take an active, data-driven role in managing their health, wellness, and longevity. By regaining control over comprehensive, accurate, and up-to-date health data, individuals can derive critical insights and leverage advanced digital tools such as wearables and telemedicine.”

Healthcare app MedQuick will be showcasing its services at Medlab Middle East 2025, highlighting cutting-edge telemedicine solutions and solutions which include home laboratory testing, the seamless integration of diagnostic services and efficient prescription delivery systems. MedQuick will also demonstrate how the platform bridges gaps between diagnostics and patient care, providing innovative, accessible and reliable healthcare solutions that meet the demands of modern consumers.

Mohammad Aljamal, CEO and Founder, MedQuick commented: “Patients now expect personalized, accessible and convenient healthcare services that align with their lifestyle. There is an increased demand for at-home testing solutions, faster turnaround times and user-friendly platforms for accessing and interpreting results. Additionally, laboratories are leveraging advanced technology such as AI and cloud systems to enhance accuracy and streamline operations, ultimately improving the patient experience and fostering greater trust in diagnostic services.”

Medlab Middle East is the premier event for the medical laboratory industry, showcasing the latest laboratory technology advancements and drawing global leaders and industry experts. The 2025 edition will feature over 900 exhibitors from 40 countries and is expected to attract more than 20,000 attendees.

The Medlab Middle East Congress, the world’s only multidisciplinary medical laboratory congress, returns for its 24th edition with over 200 sessions and 150 speakers who are all leaders in their field, regionally and internationally. Topics addressed this year include cybersecurity in healthcare, key strategies for successful laboratory revenue models and the impact of AI in pathology professional services.

Leaders in cancer research and care convened at EIOC 2024 to exchange ideas, share discoveries, and revolutionize the oncology landscape for better patient outcomes.

The Excellence in Oncology Care (EIOC) 2024 provided a vital platform for discussing breakthroughs in cancer care, from advanced therapies to emerging diagnostics and collaborative treatment approaches.

EIOC 2024 conference held from October 11-13 in Dubai was a significant event for oncology professionals worldwide. The three-day gathering provided an opportunity for experts in the field to share cutting-edge research, breakthroughs, and best practices in cancer care.

With a diverse lineup of panel discussions, conferences, and presentations, the event showcased some of the most influential voices in oncology. The event provided a platform for healthcare professionals to exchange knowledge and collaborate on innovative cancer care solutions.

Key Highlights of EIOC 2024

  • Diverse Panel Discussions: The conference covered a wide range of oncology sub-specialties, including breast cancer, lung cancer, immuno-oncology, gastrointestinal oncology, and more. These sessions offered in-depth insights into current research, treatment modalities, and emerging therapies.
  • Esteemed Speakers: Renowned oncologists and researchers from around the world shared their expertise. Notable speakers included Dr. Tobias Arkenau, a leading expert in immuno-oncology, and Dr. Pankaj Chaturvedi, recognized for his work in head and neck oncology. Their presentations provided valuable perspectives on the evolving landscape of cancer treatment.
  • Exhibitor Participation: The event featured a diverse array of exhibitors, including major pharmaceutical companies such as AstraZeneca, Novartis, MSD, Roche, and Merck. Medical institutions like the American Hospital, Johnson & Johnson, and Mediclinic also participated, showcasing their latest innovations and services in oncology care. This exhibition facilitated networking opportunities and allowed attendees to explore cutting-edge technologies and treatments.

Insights from the Conference

EIOC 2024 emphasized the importance of personalized medicine in oncology. Discussions highlighted how tailoring treatments to individual genetic profiles can enhance efficacy and reduce side effects. Advancements in immunotherapy were also a focal point, with experts discussing novel approaches to harness the body’s immune system in combating cancer.

The conference underscored the significance of early detection and screening in improving patient outcomes. Innovations in diagnostic tools and imaging technologies were showcased, demonstrating their potential in identifying cancers at earlier, more treatable stages.

Additionally, the event highlighted the growing role of multidisciplinary teams in oncology care. Collaborations among oncologists, surgeons, radiologists, and nursing staff were emphasized as essential for providing comprehensive and effective treatment plans.

Looking Ahead
EIOC 2024 served as a pivotal platform for sharing knowledge and fostering collaborations aimed at advancing oncology care. The insights gained and connections made are expected to drive progress in cancer treatment and patient care in the years to come.

Arab Health, the Middle East’s largest and most influential healthcare event and congress, has underscored its importance to the Dubai economy, contributing US$269.7 million in 2024. This economic impact boosted key sectors, including tourism, hospitality, logistics and healthcare investments.

According to the data revealed by Informa, Arab Health last year welcomed over 58,000 visitors and hosted more than 3,600 exhibitors from 180 countries during the 2024 edition, generating in excess of US$56.2 million in accommodation spend, with an average room night stay of 5.7 nights for all participants. The total F&B spend equated to more than US$24.5 million.

The economic impact projections for 2026 – 2028 are over US$1.2 billion, with accommodation totals expected to be in excess of US$341.6 million during the forecast period.

This growth is expected to be spurred by annual visitor and exhibitor increases from domestic and international markets. The forthcoming 2025 edition of Arab Health, which will take place at the Dubai World Trade Centre from 27 – 30 January, is expected to draw more than 3,800 exhibitors and over 60,000 visitors.

Ross Williams, Group Event Director, Informa Markets, commented: “Arab Health has been a catalyst for Dubai’s economic and healthcare transformation for the past 50 years. The 2025 edition will celebrate this legacy and demonstrate how the event continues to drive growth in tourism, hospitality, and healthcare investment. By bringing the world to Dubai, we are fostering collaborations that will shape the future of healthcare globally.

“This 50-year celebration reflects Arab Health’s rich history and a leap forward, exemplifying Dubai’s strategic position as a global healthcare hub. By 2028, Arab Health is poised to drive further international collaborations, investments, and innovations that will redefine healthcare for decades to come.”

Since its inception in 1975, Arab Health has grown from a regional event with 40 exhibitors into a global healthcare platform. In the last five decades, the event has showcased advancements that have shaped modern healthcare, from digital imaging technologies in the 1980s to today’s AI-powered diagnostics, underscoring its pivotal role in advancing the industry.

The 50th edition will host several transformative events, including the Future Health Summit, exploring cutting-edge healthcare trends and technologies. Arab Health will also debut the World of Wellness and Healthcare ESG Forum, emphasising sustainability, wellness, and green innovations, aligning with Dubai’s and the UAE’s vision for a sustainable, technology-driven future.

Furthermore, the Astronaut Al Worden Endeavour Scholarship, a groundbreaking collaboration supporting aspiring scientists and engineers, will highlight the UAE’s commitment to fostering global healthcare and scientific talent.

Elsewhere, medical professionals attending Arab Health 2025 will have access to nine Continuing Medical Education (CME) accredited conferences taking place at Conrad Dubai, including radiology, obstetrics and gynaecology, quality management, surgery, emergency medicine, infection control, public health, decontamination and sterilisation, and healthcare leadership. Orthopaedics will be a non-CME invite-only conference.

In addition, three non-CME Healthcare Business Forums will take place: EmpowHer: Women in Healthcare, Digital Health and AI, and Investment.

This year will also see the Al Mustaqbal Hall utilised as a new exhibitor zone featuring a range of first-time exhibitors, and the inaugural edition of the Eco-sphere, a dynamic health and well-being area delivered through the World of Wellness conference and Healthcare ESG Forum. The area will also be home to exhibitors in the healthcare and general services, wellness and prevention, and orthopaedics and physiotherapy product sectors.

Arab Health 2025 will be supported by various government entities, including the UAE Ministry of Health and Prevention, the Government of Dubai, the Dubai Health Authority, the Department of Health, and the Dubai Healthcare City Authority.

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