Fujifilm’s legacy in healthcare innovation dates back to 1936, when it began producing medical film. Since then, the company has evolved into a global leader in medical imaging, diagnostics, and digital healthcare technologies.
Fujifilm is redefining the future of diagnostics and medical imaging by combining decades of innovation with a deep commitment to improving patient care. Leveraging its advanced imaging technologies, the company delivers a comprehensive range of products and solutions that support clinicians in accurate diagnosis, treatment planning, and efficient healthcare delivery.
At the heart of Fujifilm Healthcare’s portfolio are its high-performance diagnostic imaging systems, including MRI, CT, X-ray, and ultrasound systems, designed to deliver exceptional image clarity and operational efficiency. Its Digital Radiography (DR) systems integrate seamlessly with PACS (Picture Archiving and Communication System) to streamline workflows and enhance diagnostic accuracy.
In the Middle East and Africa, Fujifilm Healthcare supports partners with AI-enabled diagnostics and imaging, combining imaging, informatics, and AI to deliver efficient, patient-centric solutions. As it expands globally, the company remains committed to innovation that transforms lives through faster, more accessible healthcare.
In an exclusive interview with Mediworld Middle East, Michio Kondo, Managing Director at Fujifilm Middle East, discusses the company’s strategic growth and its mission to transform healthcare across the Middle East and Africa.
Mr. Kondo traced Fujifilm Middle East’s growth from a small 10-member team in 2010 to over 200 professionals today, supporting operations across countries including the UAE, Saudi Arabia, Qatar, Egypt, and South Africa. “We are focused on innovation and expanding into emerging markets,” he said.
The Fujifilm Technology Center in the UAE was highlighted as a regional hub for hands-on training and knowledge exchange. Mr. Kondo noted its role in addressing the specific needs of both advanced and underserved healthcare environments.
AI is central to Fujifilm’s future, with Mr. Kondo stressing its use in easing the burden on medical staff by automating routine tasks. The NURA AI-powered screening center also reflects the company’s drive toward preventive healthcare, inspired by Japan’s culture of regular health checks.
Sustainability is another core value, showcased by Fujifilm’s helium-free MRI technology and the environmentally conscious design of its new Dubai office near Expo City. The company’s collaboration with Thumbay University Hospital further underscores its regional commitment.
Looking ahead, Fujifilm plans to deepen investments through strategic partnerships, AI integration, and localized healthcare education – balancing global expertise with meaningful regional impact.
Can you briefly share Fujifilm Middle East’s journey and your vision for innovation and growth in the region’s healthcare and tech sectors?
Fujifilm Middle East began its operations in 2010 with a very small team of fewer than 10 employees. Over the years, we have experienced significant and steady growth, and today we proudly have a team of over 200 professionals. Our regional presence has expanded as well, with offices now established in the UAE, Qatar, Saudi Arabia, Egypt, Morocco, and South Africa.
This growth has allowed us to continually evolve and broaden our product portfolio. Looking ahead, there are still numerous opportunities for us to further expand our business—both by introducing our solutions to untapped markets and by entering new countries where our presence is not yet established. We remain committed to innovation and to playing a key role in advancing healthcare and technology across the region.
What key factors have driven Fujifilm’s expansion in the UAE, Middle East, and Africa, and how is it shaping the future of healthcare there?
Healthcare systems in the UAE and GCC countries are already equipped with some of the most advanced technologies, and digital transformation is well underway in the region.
However, there are still valuable opportunities to contribute further. One example is promoting aspects of Japanese healthcare culture, such as a strong emphasis on early detection and early treatment through regular check-up programs. By introducing and integrating this proactive approach, we believe we can support better health outcomes and add meaningful value to the region’s evolving healthcare landscape.
How does Fujifilm leverage its global expertise to tackle healthcare challenges in medical imaging, diagnostics, and IT in the Middle East and Africa?
Medical imaging, diagnostics, and healthcare IT are among Fujifilm’s core areas of focus. We draw on our global network to bring advanced solutions and expertise to the MEA region. One of the ways we do this is by organizing seminars and educational programs, which are often led by our in-house experts.
We also invite internationally renowned doctors to participate, fostering knowledge exchange and collaboration. These initiatives not only support skill development but also help build strong professional networks across the region.
How does the Fujifilm Technology Center in the UAE support healthcare professionals and partners through hands-on training and capacity-building?
Technology today is evolving at a rapid pace, and medical equipment is becoming increasingly advanced. Because of this, one of our key missions is to provide comprehensive education that enables healthcare professionals to use our products effectively and to their full potential.
Our training programs are designed to support all stakeholders in the healthcare sector—not just doctors, but also nurses, technicians, and clinical staff. Through these hands-on sessions, we help them gain the knowledge and skills necessary to deliver better care and optimize the performance of our solutions. This approach ensures that innovation is not just introduced, but fully integrated into daily clinical practice.
How does the Fujifilm Technology Center help bridge the gap between technological advancements and clinical application, particularly in under-resourced areas of the region?
Healthcare infrastructure varies significantly from one country or region to another. For example, the GCC countries are highly advanced and have largely transitioned to fully digital systems, with little to no use of traditional film.
However, in parts of Africa and other under-resourced areas, analog systems are still in use. This means we need to offer different solutions tailored to each market’s specific needs. At Fujifilm, we make it a priority to understand local conditions and demands, allowing us to provide customized proposals and technologies that are both appropriate and effective for each region.
Fujifilm recently signed an MoU with Thumbay University Hospital for an AI program. Can you explain the collaboration’s scope and how it fits Fujifilm’s vision for AI in patient care?
Thumbay University Hospital has a strong vision for the future and is closely connected with Gulf Medical University. Our goal through this collaboration is to support the education and development of students who will become the next generation of healthcare professionals.
While the detailed structure of the program is still being finalized, we envision creating a continuous, long-term initiative. This partnership will also involve the hospital’s doctors and nurses, who can contribute their clinical expertise. Ultimately, this collaboration reflects our commitment to advancing AI in healthcare by combining innovation with education and real-world clinical application.
What role does Fujifilm’s Expo City office play in strengthening regional partnerships, and how has it supported the acceleration of innovation and localization of healthcare technologies?
Expo City offers a forward-thinking vision, both economically and from an ESG (Environmental, Social, and Governance) perspective. This aligns well with FUJIFILM’s own environmental and sustainability goals, allowing us to pursue innovation with a strong focus on responsible practices.
In addition, with major events like Arab Health taking place nearby over the next three years, the infrastructure around Expo City makes Fujifilm’s new office an ideal location for hosting partners and stakeholders. It provides a dynamic space for collaboration, helping us to showcase our technologies, engage with healthcare leaders, and foster innovation that is locally relevant and impactful.
How do you see Fujifilm’s AI-powered NURA screening center, inspired by Japan’s annual health checkups, transforming preventive healthcare and longevity in the UAE and MEA?
Yes, culturally, there’s still a difference in approach to healthcare. In many parts of the Middle East, people typically visit the hospital only when they feel unwell. In contrast, in Japan, annual health checkups are mandatory and widely accepted as part of preventive care.
With NURA, our goal is to raise awareness about the importance of early detection and early treatment—even when no symptoms are present. Through education and public campaigns, we hope to encourage a shift toward proactive healthcare. This model can play a significant role in improving long-term health outcomes, reducing treatment costs, and supporting healthier lifestyles across the UAE and the MEA region.
Is Fujifilm planning to bring its new interventional ultrasonic endoscope and endoscopy systems to the Middle East, and how will they improve diagnostic care there?
Yes, the interventional ultrasound endoscopy system is a global product. While it was initially introduced in Europe, we have now started bringing it to the Middle East and Africa as well.
This advanced system enhances diagnostic capabilities, particularly in areas where conventional endoscopy might be limited. It enables more precise, minimally invasive procedures and supports earlier, more accurate detection of conditions—ultimately helping to fill critical gaps in diagnostic care across the region.
Are there plans for new investments within the region?
Yes, definitely. The Technology Center is one of our key investments in the region. We also aim to collaborate closely with local companies, hospitals, and public sector organizations. Through these partnerships and investments, we strive to contribute positively to society and support the development of healthcare infrastructure across the region.
What kinds of collaborative efforts and support have you received from both the UAE government and the Japanese government?
The UAE is not only focusing on treatment but is also prioritizing preventive care, with a strong emphasis on screening programs. This approach aligns with the country’s healthcare strategy, and we support it by providing comprehensive screening solutions.
For example, we offer programs such as the NURA screening center, along with specialized screenings for colon cancer and stomach conditions using FUJIFILM’s endoscopy systems, as well as breast cancer screening programs. These services are tailored to meet the specific needs and priorities set by the government, ensuring effective support for their healthcare initiatives.
What are Fujifilm’s main strategic priorities in the Middle East and Africa, especially regarding AI, medical imaging, and healthcare access?
Each country and region within the Middle East and Africa have different needs and healthcare priorities. While all of our products incorporate artificial intelligence to some degree, the demand varies—some countries require larger, capital-intensive equipment, while others benefit more from compact, portable solutions.
Our strategy is to tailor our approach to each market, offering the right technologies based on local requirements. This flexibility allows us to support the advancement of imaging and AI-driven healthcare, while also improving accessibility and outcomes across diverse healthcare systems in the region.
