In a Kingdom first, Bupa Arabia for Cooperative Insurance has launched a new health insurance product designed specifically for elderly parents.

Ali Sheneamer, chief business development officer at Bupa Arabia, said ensuring the care and comfort of Bupa Arabia’s customers is a priority for the company and that the new product, ‘Bupa Parents,’ is in line with this strategy.

“This new health insurance plan is designed to meet the needs of the elderly by covering conditions that usually increase with age. The coverage includes diagnosis and treatment in the Kingdom’s best hospitals and clinics, as well as coverage for conditions like cardiovascular diseases, Alzheimer’s, and vision problems.”

“This new product will support members in repaying their parents for all the care and love they have provided for them as children by taking care of them in their older age,” he added.

One of the features of “Bupa Parents” is the provision of specialized medical care for patients through Bupa Arabia’s ‘Tebtom’ and ‘Rahatkom’ programs, in addition to other high-quality services. It will also enable the elderly to enjoy a high level of safety and to have easy access to a wide range of healthcare services in the Kingdom without having to wait in long queues to get the required treatment.

A study conducted by the Saudi Elderly Support Organization (Waqar) in 2019 estimated that the number of elderly people in the Kingdom would increase by 11.1 percent in 2030 and by 20.9 percent in 2050. The study revealed a number of challenges facing this group of citizens, the most pressing of which is poor quality healthcare. Bupa Arabia aims to address this concern with its new product.