In a Kingdom first, Bupa Arabia for Cooperative Insurance has launched a new health insurance product designed specifically for elderly parents. Ali Sheneamer, chief business development officer at Bupa Arabia, said ensuring the care and comfort of Bupa Arabia’s customers is a priority for the company and that the new product, ‘Bupa Parents,’ is in line with this strategy. “This new health insurance plan is designed to meet the needs of the elderly by covering conditions that usually increase with…