Product update

Max Bupa launches ‘Senior First’

Max Bupa recently announced the launch of ‘Senior First a tailor-made plan for senior citizens. The plan is designed to provide support and care to seniors in their golden years. Senior First plan includes coverage options of up to Rs 25 lakh with no sub-limits on common health conditions like cataract, knee replacement, etc.

To help customers overcome the current challenges faced while purchasing health insurance for senior citizens and to provide them ease of policy issuance, the Senior First plan comes with several attractive features, including no mandatory pre-issuance medical tests, health check-ups from day 1, hassle-free claims process and more.

Some of the key benefits of the plan include, reassure benefits, safeguard add on, no sub-limits applicable on common conditions, no mandatory pre-medical tests, choosing own co-payment, swap co-payments for deductibles, no claim bonus, health check-ups from day one, cover age for domiciliary treatment, and daycare treatment.

The ReAssure benefit is triggered with the first claim itself and is an unlimited sum insured benefit. Anyone claim paid from this benefit can be up to the base sum insured. One can make as many claims as required in the same policy year, for the same or different illnesses.

In a nutshell, this feature will enable senior citizens to never fall short of coverage which is critical to protect against unforeseen medical expenditure towards all kinds of diseases, including Covid-19. Even in case of critical illnesses like kidney failure, dialysis or cancer, when patients often need hospitalization multiple times in the same year.

Unlimited coverage of the product will prove to be extremely useful. Krishnan Ramachandran, MD and CEO, Max Bupa Health Insurance, says, “The product has been designed to address the current gaps in providing quality healthcare services to senior citizens. Currently, senior citizens face several challenges while purchasing health insurance. This includes undue hassles of going through mandatory medical tests, policy denial due to chronic pre-existing conditions, high premium, inadequate coverage, high co-pay options, amongst others.”

He further adds, Senior First plan has been carefully designed keeping in view the önancial security needed for seniors amidst growing medical inflation. We realize that people want to be financially secured in these diffiffifficult times, hence a truly cashless product will ensure there is no financial burden on them once they opt for this policy.”

Senior First is a cashless product and with safeguard beneöts offering 100 per cent coverage for otherwise non-payable expenses such as PPE Kit, Gloves, Oxygen masks, Conveyance charges and more. The product also covers expenses incurred during all-day Care Treatments, requiring more than 2 hours of hospitalization, including angiography, dialysis, and radiotherapy. Senior First plan also includes No Claim Bonus beneöt to reward customers for staying healthy. Additionally, policy buyers can also choose their own co-payment as per their önancial health and can swap co-payments for the deductible.