An advantage of using Radiofrequency to heat tissues, as opposed to lasers (which use higher-frequency light waves), is that the lower frequency of RF can safely penetrate to a deeper level, helping to improve skin tone and structure, even lifting tissues. Lasers for the most part work to improve the skin’s surface. Moreover, RF can safely treat more patients with different skin tones without risking permanent discoloration

As we embrace technology in our everyday lives, through the increasing use of smartphones, the boundaries between the virtual and real world has become increasingly blurred. Virtual wallets, virtual assistants, virtual try-on apps and even virtual currencies like Bitcoin are signs of what is about to come.

Now, wearable technology is becoming more commercially available and beauty companies can no longer afford to be on the side-lines. Beauty companies have now started to put technology at the center of their core strategy, making it an intrinsic part of the product.

Technology in beauty has also been most pronounced in terms of customer service and interaction. Skin care diagnostic tools, from DNA testing to skin analysis, YouTube videos and diagnostic applications, are all adding to consumers’ experience, both in store and online, thus affecting purchase decisions.

The global beauty devices market generated $50,814.4 million revenue in 2020, and it is expected to grow at a CAGR of 20.6% during the forecast period (2021–2030). The major factors behind the growth of the market are the increasing appearance consciousness, surging awareness about beauty devices, rising prevalence of skin diseases, growing geriatric population, rising disposable income, and growing incidence of hormonal disorders, according to Precient & Strategic Intelligence.

The Global Facial Rejuvenation Market size was estimated to be $19 billion in 2019 and the expected CAGR through 2030 is 11%. There has been an increase in life expectancy worldwide. Subsequent result of the same is anti-ageing desire among masses. The combination of medical and cosmetic procedure leads to expected results. Minimal and Non- invasive treatments for facial rejuvenation have been witnessing higher demand than ever. Facial aesthetics occupies majority share of the medical aesthetic treatments. The shift from invasive to non-invasive treatment for aesthetic enhancement has been subtle. There has been proliferation of non- invasive medical aesthetic devices for facial rejuvenation across North America. Apart from the aesthetic devices, there are clinical products such as moisturizers, retinoids, and sunscreens among others which are being well accepted by the end users.

Radiofrequency in skincare

Radiofrequency is a type of energy, which is measured in ‘frequency,’ or wavelengths per second. All types of energy, from the sound waves your listening devices emits, to sunlight, to the heat coming off your body, to gamma rays, are classified according to their frequency on the ‘electromagnetic spectrum’.

RF has the capacity to produce heat—and while each brand-name application uses a slightly different technology, all work by heating the skin’s deeper layers to induce new collagen and elastin production and encourage cell turnover, helping skin become firmer, thicker and more youthful-looking.

RF has the capacity to produce heat—and while each brand-name application uses a slightly different technology, all work by heating the skin’s deeper layers to induce new collagen and elastin production and encourage cell turnover, helping skin become firmer, thicker and more youthful-looking.

The global beauty devices market generated $50,814.4 million revenue in 2020, and it is expected to grow at a CAGR of 20.6% during the forecast period (2021–2030). The major factors behind the growth of the market are the increasing appearance consciousness, surging awareness about beauty devices, rising prevalence of skin diseases, growing geriatric population, rising disposable income, and growing incidence of hormonal disorders, according to Precient & Strategic Intelligence.

An advantage of using RF to heat tissues, as opposed to lasers (which use higher-frequency light waves), is that the lower frequency of RF can safely penetrate to a deeper level, helping to improve skin tone and structure, even lifting tissues. Lasers for the most part work to improve the skin’s surface. Moreover, RF can safely treat more patients with different skin tones without risking permanent discoloration.

Evoke is a facial remodeling system that uses the same radiofrequency technology to achieve results. The system offers a safe and no-downtime alternative to surgical procedures. It remodels the treated area to improve the contours and shape of the face without the pain and long recovery time.

The non-surgical treatment also eliminates the risks linked to invasive procedures. With this, patients can look their best without any pain, scarring, or downtime. Evoke also effectively alters the shape of your face by tightening facial and submental tissues.

Mona Syed, CEO of biolite aesthetic clinic explains to Ayesha Rashid of mediworldme

how there revolutionary facial remodeling machine does not require invasive procedures to achieve desired results?
Canyoutellus indetailabout Evoke?

Evoke is the first and only hands-free facial remodeling platform designed specifically to address patient’s demand for remodeling the face and submental areas. This advanced system leverages InMode’s unique Temperature controlled bipolar radiofrequency technology to deliver uniform and controlled heating of the skin and subdermal tissue. Evoke provides hands-free aesthetic procedures that allow patients to achieve a youthful appearance.

The energy delivered travels from one pole to another pole of the same handpiece. This effectively targets a specific volume of skin. With bipolar radiofrequency, it is easier and more efficient to target the subdermal layers and facial tissue.

Evoke’s hands-free design and programmable technology enable practitioners to reallocate time to other patients and treatments while evoke is in use.

How does it work as a ‘hands free’ facial remodeling solution?

Evoke’s hands-free facial applicators deliver proven bipolar radiofrequency (RF) energy to the cheeks, neck, and jawline. The RF energy penetrates deep into the subdermal layer, heating the Fibro Septal Network (FSN). With its ability to maintain a constant temperature, Evoke remodels the dermis and subdermal tissue to deliver more defined facial characteristics. Once the units are applied, they operate independently.

What made youcome upwithadevice like this?

Facial remodeling continues to be the number one aesthetic procedure patients are demanding in their quest to turn back the hands of time. Launching Evoke into the market is a testament to delivering the InMode’s strategic objectives of expanding our treatments that serve patients with surgical like result but minimal downtime, delivered in comfortable manner. This gives patients a growing choice of minimally invasive, sub-dermal and hands-free aesthetic procedures, without the shortcomings of plastic surgery.

Evoke contactless treatments are social-distancing friendly, as well as pain-free, with no downtime. The hands-free element frees the operator to treat other patients at the same time.

How does your device help in improving skin texture and complexioninenhancingoverallskinappearance?

Evoke delivers the ultimate in thermal facial procedures to treat moderate wrinkles, fine lines and laxity. The patented technology harnesses the power of RF energy to remodel facial tissue and improve its appearance.

What role does Evoke play in reviving aging skin?

Radiofrequency (RF) therapy, also called radiofrequency skin tightening, is a nonsurgical method of tightening your skin. The procedure involves using energy waves to heat the deep layer of your skin known as your dermis. This heat stimulates the production of collagen. Collagen is the most common protein in your body. It creates the framework of your skin and gives your skin its firmness.

As you age, your cells produce less collagen, which leads to sagging skin and wrinkles. Skin laxity occurs around age 35 to 40 when the quantity and quality of your collagen begins to decline.
Evoke uses the same RF heat energy to create new collagen, tighten and lift tissue and where necessary can be used to melt fat, for example the double chin.

What do your patients ask for using Evoke and why?

Especially now in the age of zoom calls, many patients are very aware of their jawline, and necklines. Patients are looking for a solution to sharpen these lines with Evoke.

What is this device best usedfor?

Evoke technology can benefit those who have sagging, loose skin in the cheek and neck areas. Evoke’s ability to remodel facial tissue makes it ideal for facial contouring. Specifically, it can help address the following facial and neck concerns:

• Lack of definition along the jawline
• Excess submental (under the chin) fat or double chin
• Loose skin or excess fat on the neck
• Jowls

Is this the new future of skin care technology? Your opinion?

For many years now, the market in skin care is moving towards the less invasive procedures, and the quality of the non invasive devices are always improving. We believe that hands-free is one trend that will continue together with the demand for minimally invasive and non- invasive technologies.

Fun Facts -_ Nonsurgical facial remodeling procedures generated $7.1 billion, or 83% of all nonsurgical treatment revenues in 2018.

Of the 15.9 million procedures performed, over 12.2 million (77%) were facial remodeling treatments.

In your opinion why do people go for facial remodeling?

Especially nowadays, people are looking at their faces more frequently in their screens, and they see the effects of aging. Whereas, once the only solution was a surgical facelift, today there are many alternatives that enable people to improve facial wrinkles, and sagging skin.