Aesthetic Today: An ultimate beauty hub for UAE ecommerce market

“In the past few years as technology evolved, the beauty and skincare industry have noted a drastic change in the way things run and it adapted gracefully, Aesthetic today of course was excited to be on board on this amazing online journey and have planned innovative features and exciting online exposures with the help of its celebrities and influencers,” says Jumana El Khoury Maalouf, CEO

Due to escalating consciousness regarding physical appearance and the desire to look healthy, attractive and young has raised the demand for aesthetic ecommerce market. With their significant convenience, faster operation and advanced automation features, beauty aesthetics is witnessing a massive demand in the market.

Disposable income of people in the UAE has been increasing due to economic development. This has boosted their purchasing power.

Moreover, factors such as improving health care infrastructure and rising health care expenditure are driving the medical aesthetic devices market in the region.

The UAE’s retail e-commerce market reached a record $3.9 billion in 2020, a 53 percent year-over-year increase which was driven by the Covid-19-led digital shift, new analysis from the Dubai Chamber of Commerce and Industry has revealed.

The analysis, based on recent data from Euromonitor, projected the value of the market to grow by a compound annual growth rate (CAGR) to reach $8 billion by 2025, supported by several key factors such as high-income potential, a high Internet penetration rate, developed transport logistics network, modern digital payment systems, a growing tech-savvy youth population, and strong government support.

Euromonitor’s data also showed that e-commerce accounted for an eight percent share of the retail market during 2020. The share of mobile- commerce, in the UAE e-commerce market increased from 29 percent in 2015 to 42 percent in 2020. Moreover, in 2020, UAE the retail m-commerce retail market value reached $1.6 billion, 56 percent higher than the previous year. The retail m-commerce market of UAE is projected to reach $3.9 billion by 2025, and grow with a CAGR of 18.9 percent between 2020 and 2025.

Jumana El Khoury Maalouf, CEO of Aesthetic Today talks with Ayesha Rashid of mediworldme about the booming aesthetic beauty ecommerce industry in the UAE.

Why is your website an ultimate hub for online beauty shopping? What is so special about it?

Aesthetic Today is a premium website and mobile application that offers a vast array of curated top of the range skin care, beauty, health and wellness brands. Aesthetic Today’s platform is home to more than 100 brands available for our customers to browse through, discover, and choose from. With over 1000 products, every customer can enjoy an exclusive shopping experience in the United Arab Emirates and worldwide, accessible simply with a touch of a button. At Aesthetic Today, we believe that through the power of beauty we can positively impact the lives of our customers; to achieve that, we recommend trusted and highly acclaimed products we genuinely favor and choose to buy for ourselves.

Do you plan on introducing services on your website?

Aesthetic today will introduce a new feature very soon. we have partnered with the finest clinics and beauty salons to offer great packages and easy booking through website and application. So, stay tuned, all your beauty and skincare needs will be taken care of by us!

What made you come up with an e-commerce website?

In the past few years as technology evolved, the beauty and skincare industry have noted a drastic change in the way things run and it adapted gracefully, Aesthetic today of course was excited to be on board on this amazing online journey and have planned innovative features and exciting online exposures with the help of its celebrities and influencers.

You mentioned on your website that “you are not interested in looking backwards but rather go forward in creating a future in skincare” can you tell why and what would that be?

Our aim is to always be looking forward, I mean look at our office and the motivational quotes around us
We bring good vibes to our team and always aim for innovation and out of the box ideas!

In the world of social media and online businesses, you always have to listen to your audience and customers and help meet their needs and that is exactly what AESTHETIC TODAY is all about.

In your opinion what does the future hold for aesthetic industry in the UAE?

The coronavirus has dramatically changed the future of beauty and aesthetics, across the globe and in the UAE, consumers are likely to increase their online engagement and spending. They will prioritize digital channels to capture and convert attention of existing and new customers. Welcome to the digital world of beauty, a world with limitless possibilities, we believe you’ll be seeing more artificial intelligence as well to analyze customer’s needs and develop personalized skincare and beauty routine while also enabling virtual try-ons in the comfort and safety of the customers own homes.

What has surprised you most about your Aesthetic Today journey?

How fast our vision is coming into place, and the positive reviews we have been receiving, I actually feel grateful for this, what surprised me the most is that we accomplished so much in so little time, but we’re going to keep all the surprises to the audience as we have exciting things planned.

What advice would you give other entrepreneurs?

  • Being an entrepreneur is all about solving one problem at a time, look at entrepreneurship as a problem-solving career.
  • Do not expect good results overnight, most people overestimate what they can do in a day, and underestimate what they can do in a month. We have to remember that consistent work, even a few hours every night, will get you far.
  • Do not be afraid of failure, experiencing a lot of failures here and there is simply part of life.
  • Approach it as a valuable lesson!
  • Remember that everything happens eventually, if you’re passionate about something and work hard, everything will fall in to place.

What sets your website apart from other beauty websites?

In Aesthetic Today website and the application, we point out detailed customization with our high-level dedicated design tool, enhancing amazing content and beauty mainly derma products with no age limit.
We have selected the best products for everyone, women, men and babies!

Total security for the customers as well and 24/7 support for any problem you might encounter will be resolved by our friendly support team.

Why is beauty online purchases on the rise?

A rise in online purchases is a result of many factors such as

  • Increase use of smartphones and mobile shopping
  • Social meeting and social commerce
  • Transformative technology
  • The way shopping behaviors have changes for our generation to generation. For many of us this trend had shifted our focus to online shopping

The beauty world is only becoming more and more virtual. Aesthetic Today came in the right time and is here to help and facilitate its customer’s shopping and booking experience!