Emirates, the UAE Ministry of Health and Prevention and Pfizer Upjohn announced the launch of a multifaceted patient education campaign designed to increase health literacy and public awareness about the global health threat of non-communicable disease (NCDs). Today, NCDs, such as cardiovascular disease, diabetes, depression, and smoking-related disease are considered the leading cause of death and disability worldwide. Fortunately, many of these premature deaths can be averted through access to high quality prescription medicines and patient education that encourage positive…
